Our Team

Our Mission is to establish Standard as the premier provider of insulation systems custom designed to solve comfort and energy loss problems in retrofit and new construction throughout the Northeast. The following four guiding principles will help us measure the appropriateness of our decisions.

  • Provide a great work environment and treat each other with respect and dignity.
  • Embrace diversity as an essential component in the way we do business.
  • Apply the highest standards of excellence to the delivery and installation of any system we install.
  • Develop enthusiastically satisfied customers all the time and treat each customer with equal respect.

Jennifer Keida - Owner / CEO / President

Jennifer Keida Utica NYAs one of the owners, Jennifer oversees finances, sales, marketing, and the future direction of the company. Jennifer started with the Standard team in 2000, after graduating from Alfred University with a BFA, other experiences and adventures. She was the first person in the company to become BPI BA1 and Shell certified, which initiated the NYSERDA program offerings.

Jennifer’s contributions and support of her community are evident in the many organizations she has been involved in over her years with Standard. She has held board positions on BPI (Building Performance Institute), GLDC, HBRMV, and the Boys and Girls Club. She served as a board of director for the Mohawk Valley Chamber of Commerce from 2005 until 2013, where she chaired the organization in 2009. In 2009, she was invited to sit on the advisory council for NYSERDA’s Green Jobs/ Green NY programs. The American Heart Association and its mission are also very important to her. She currently holds a board position on the Utica American Heart Association board and has served as the campaign chair for the Go Red for Women campaign in 2019 and 2020.

Email Jennifer: jkeida@standardinsulatingco.com

Richard Waite - Owner / COO Executive VP

Rich Waite utica nyAs one of the owners, Rich oversees the day to day installs and operations, commercial projects and quality control. Rich started with Standard in September 1991 as an installer. He quickly moved to sales and can still be found consulting and specifying insulation for homeowners and commercial projects.

He served as a Navy Seabee with the U.S. Naval Construction Force from September 1984 through September 2005. Rich was then activated in the Naval Reserves during Operation Enduring Freedom in 2002. Rich was the varsity football coach for Mount Markham High School and is also active with the Optimist Club, VFW and American Legion. Rich resides in West Winfield and enjoys spending his free time with his wife, daughters and granddaughter.

Email Richard: rwaite@standardinsulatingco.com

Jason Porter - VP of Operations

Jason porter standard insulatingJason had 10 years of experience in the construction field prior to him joining our team in 2007. Jason started out as an installer and after only a few month of training, became a crew foreman. He spent over 4 years learning all the products and services that Standard offers. Jason moved into the Energy Department, as a BPI Certified Energy Auditor. Jason leads the company in navigating the complexity of the many Energy Efficiency programs available to our customers He currently resides in Sauquoit with his wife, Ashley, and their daughters. In Jason's spare time, he enjoys working on racecars, spending time at the race track or fishing in the great lakes tributaries.

Email Jason: jporter@standardinsulatingco.com

Jeff Belisle - CFO / VP of Finance

Jeff joined Standard as the Controller in July of 2020.  He has a Master of Science in Accountancy degree from SUNY IT and is a Certified Public Accountant. Jeff is a member of the New York State Society of CPAs and the AICPA. He is a seasoned accounting professional with extensive experience in the development, application, and oversight of GAAP, financial internal controls, process improvement, and FP&A. Jeff resides in New Hartford with his wife, Stephanie, and two children, Ray and Poppy.  In Jeff's spare time, he enjoys watching and playing sports, being outdoors, hiking, and spending time with his wife and children (monsters).

Email Jeff: jbelisle@standardinsulatingco.com

Brooke Konifka - VP of Talent and Culture

Brooke rejoined our team in December of 2020 as our Onboarding, HR & Retention Manager. Brooke worked for Standard, in previous years, before venturing out into the corporate world. She comes back to us with 10 years of experience working with large corporations in Business Development and Sales Management rolls. Brooke resides in Chittenango with her husband and two children. In her spare time, Brooke and her family love to hike, camp and explore the Adirondacks.

Email Brooke: bkonifka@standardinsulatingco.com

Shannon Wheet - EmPower & Customer Experience Team Manager

In 2011, Shannon joined the Standard Co team as the Office Manager. Shannon has a Bachelor Degree in Business Administration with a concentration in Human Resources. Shannon is the youngest of six children. She grew up on Long Island and lived in Florida for several years. Shannon relocated to Central NY shortly after her first child was born. Shannon currently resides in Ilion with her two children, Emma and Cole. Shannon enjoys activities outdoors and spending time with her children.

Email Shannon: swheet@standardinsulatingco.com

Ryan Bailey – Insulation Operations’ Manager

Ryan Bailey from standard insulating co.In 2011, Ryan Bailey started with the Standard Team as a Cellulose/Retrofit Helper. Ryan proved his abilities and determination shortly by quickly moving into a Retrofit Foreman position. Ryan challenged himself even more and became proficient in Spray Foam. As a Spray Foam Foreman, he not only excelled in Residential Spray Foam but Commercial as well. With all of Ryan’s knowledge and experience, he has been promoted to a Program Manager/General Manager assistant. He helps manage not only the various projects Standard is awarded but assists the installers in day to day operations. Ryan enjoys watching and participating in sports, especially golfing with his friends. Ryan resides in Sauquoit where he also enjoys spending time with his fiancé and two dogs.

Email Ryan: rbailey@standardinsulatingco.com

Mike DelMedico, Jr. - HVAC Demand Logistics / Inventory Control Manager

Mike DelMedico, Jr. from standard insulating co.Mike started his career in HVAC as an industrial engineer, and then went on to become a field service technician. He completed his HVAC education both in Chicago and at Carrier University in Syracuse, N.Y. He holds certifications in multiple areas of service, and has background experience with hydroponics, Generac generators, plumbing, robotics, electronics, programming and logic controls. Mike enjoys learning new things and trying new techniques. Mike and his family reside in Sauquoit, N.Y. Outside of work, he enjoys automotive work and spending time at his camp in the North Country.

Email Mike: mdelMedico@standardinsulatingco.com

Brittany Hunter - HVAC Install / Service Dispatch Manager

Brittany grew up in Herkimer and began the search for her passion in Boston as an accounting major. She has since shifted into the science field and holds 2 degrees in Nutrition and Dietetics. Brittany loves problem solving and has recently found her niche here at Standard which has changed her career aspirations. She enjoys working with the HVAC team and hopes to learn all aspects of the company as it grows and develops. Outside of Standard, she spends her time at Upstate Empire Fitness, outside with her dog Toby, playing in her volleyball league, or thrifting shoes.

Email Brittany: bhunter@standardinsulatingco.com

Christianne Smith - Brand & Creative Strategist

In 2020, Christianne joined Standard to lead the Brand and Strategy Team within the marketing department. She enjoys the dynamics of a larger office, as well as the intricacies of refining and building an already successful brand.

Prior to joining Standard’s team, Christianne graduated from Alfred University with a BFA and pursued her graphic design career in New York City as well as Boston. In 2000, she returned to her roots in Saratoga Springs, where she founded Designsmith Studio, a full-service marketing firm. Christianne‘s clients range from Mobil Oil, The San Francisco Ballet, and The New York Public Library, to name a few. She was also on the faculty of the Massachusetts College of Art in Boston for over four years, and the College of Saint Rose in Albany for more than 7 years. She actively participates in her community as well, serving on the Board of Directors for the Saratoga County Chamber of Commerce as well as chairing numerous events for Wellspring, Saratoga Bridges, the American Cancer Society, and the American Heart Association. In her spare time, Christianne enjoys anything outdoors with friends, time with her dog, and the grand expectation and preparation of her baby girl due in May 2021!

Email Christianne: csmith@standardinsulatingco.com

Rachael Ellsworth - Insulation Operations’ Manager

Rachael grew up in New York Mills and attended college locally here at SUNY POLY, graduating in 2017. She is passionate about helping others as she obtained her Community and Behavioral Health degree, followed by work experience in the social services field. She has recently made the decision to join the Standard family after hearing an abundance of positive feedback about the company. She hopes to provide a positive experience for our customers and also hopes to grow within the company. Outside of work she likes to stay busy with recreational volleyball leagues, is taking up golf, and enjoys other outdoor activities with friends and family.

Email Rachel: rellsworth@standardinsulatingco.com

Kevin Homer - Facility, Fleet & Equipment Manager

Kevin Homer standard insulating coKevin had years of carpentry experience when he joined our team as an Installer in 2008. Kevin quickly became a Foreman for our Insulation crews and was promoted to Operations Manager. Kevin manages all of the inventory necessary to complete a variety of projects we complete throughout the year. He ensures all of our trucks are up to date on maintenance and are reliable to get to those projects as well. Kevin maintains quality control, safety and many other tasks that ensure the installers are prepared and safe when entering a customer’s home and/or building. He currently resides in West Winfield with his son, Cody and daughter, McKenzie. Kevin enjoys hunting and snowmobiling.

Email Kevin: khomer@standardinsulatingco.com

Ken Gates - Commercial Estimator

Ken Gates standard insulating coKen started in 2006. His years and experience with Standard along with his many certifications assist our customers in choosing the best applications for their projects. Ken estimates and prepares bids for commercial projects. His building science background (BPI- BA1, Shell, Heating and HERS Rating) gives him the unique perspective and ability to determine the right product for the job, big or small. Away from work, Ken keeps busy racing a dirt Pro Stock car at Fonda Speedway- a six-time track champion. His wife Cathy and daughters, Alexandra and Kate cheer him on.

Email Ken: kgates@standardinsulatingco.com

Matthew Neel - Commercial Project Manager

Matt joined Standard in 2020 as a Commercial Project Manager. He grew up in Louisiana and graduated from The University of Louisiana at Monroe receiving a Bachelor’s Degree in Construction Management. Matt brings to the team 17 years of construction experience in numerous facets of construction types which he gained while working as a Superintendent in Massachusetts and Texas. When not working, Matt enjoys spending time with his children and family and is an outdoors enthusiast.

Email Matt: mneel@standardinsulatingco.com

Carli Bartlett - Senior Accountant

Carli graduated from SUNY Poly with her bachelor’s in Business Administration and a Minor in Accounting. She is currently working on her MBA through SUNY Poly Institute and plans on graduating in the fall of 2021. She grew up and is currently living in Sauquoit with her fiancé and two black labs. Outside of work, she loves to travel, cook, and golf.


Email Carli: cbartlett@standardinsulatingco.com

Dylan Allen - IT/Software Support

Dylan has just recently joined the standard team in June 2021. He grew up in the town of Floyd and attended Holland Patent High School. He then went on to receive his bachelor’s degree in Cybersecurity with a concentration in Cyber Operations from Utica College. Dylan has joined our team as IT/Software Support. Dylan currently resides in New York Mills with his twin brother. Outside of work he enjoys spending his time golfing and fishing.

Email Dylan: dallen@standardinsulatingco.com

Jeff Reese - Senior Whole House Consultant

Jeff Reese standard insulatingJeff started in the construction industry in the early 1980's. He started as a laborer, worked as a carpenter, cabinet maker, and when he left construction in the late 1990's he was running commercial construction projects. Jeff then spent 10 years in the Insurance business starting in sales and spending the last 6 of those years in sales management. Jeff was not looking for a career change when he found Standard but in Jeff's words "Construction is where my heart is, and this company is trying to do the right things for the right reasons." Jeff believes education about home energy use is the key to comfort and energy conservation. Jeff and his wife have 3 children, Nick, Bill, and Jessica and are enjoying their "grandparent" times. Jeff and Michelle enjoy mountain biking, hiking and "now that the kids are on their own, we're trying to remember if we have any hobbies."

Email Jeff: jreese@standardinsulatingco.com

John Farruggia - Senior Whole House Consultant

john faruggia from standard insulating coJohn started in 2018 and quickly became versed in energy efficiency. He became BPI certified (BA1) and assists homeowners in participating in NYSERDA’s EmPower and HPwES programs.

John graduated in 2016 from Wells College with a BA in Environmental Science. He is excited to bring the programs and great service to the community he grew up in. John and his wife, Victoria, enjoy outdoor activities, especially if it includes their dogs.

Email John: jfarruggia@standardinsulatingco.com

Mike Lupia - Senior Whole House Consultant

Mike LupiaMike has recently joined the Standard family as our Virtual Auditor. He joins the Standard team with 17 years of experience as an owner and manager in the restaurant/bar industry, as well as a service manager in the automotive industry. Mike excels at quality customer service and will use these skills to connect with people virtually from the comfort of their home. Mike resides in Sauquoit, and enjoys spending his time with his wife, Tiffany and his children, Charlotte and Carmine.

Email Mike: mlupia@standardinsulatingco.com

Dylan English - Senior Whole House Consultant

Dylan grew up in Sauquoit and continued his education locally at Utica College, graduating in 2016 with a degree in Business Management. He has been in the construction industry since 2012, working for local general contractors. After college Dylan continued in the construction field getting experience in project managing and estimating for other local companies.

Recently Dylan decided to join the Standard team after hearing nothing but good things about the company. Outside of work he enjoys being outside, snowboarding, playing in his volleyball league, golfing, and hanging out with friends, family, and his dog Marshall.

Email Dylan: denglish@standardinsulatingco.com

Justin Schachtler - Senior Whole House Consultant

Justin Schachtler – Senior Whole House ConsultantJustin recently joined the Standard team in July 2021. He brings more than 10 years of experience in the construction/waterworks industry where he provided quality products and innovative solutions. He grew up locally in Clinton and continued his education at Utica College. Justin currently resides in New Hartford with his wife and two children. When he is not working at Standard, he is the Head Coach for the New Hartford Varsity Boys Hockey team. Justin enjoys time with his family, coaching, and playing hockey and golf.

Email Justin: jschachtler@standardinsulatingco.com

Dave Goodfiend - EmPower Auditor

david goodfriend of standard insulating co.With over 20 years of experience in the HVAC industry, Dave assisted in starting up Standard’s Heating and Cooling Division in 2017. In 2020, Dave transitioned into an Energy Auditing position. He will assist in testing the health and safety of homes and uncover energy efficient opportunities in the homes of our customers. Dave enjoys spending time outdoors with his wife and children.


Email David: dgoodfriend@standardinsulatingco.com

Shawn DesMarais – EmPower Auditor

Shaun DesMarais from standard insulating co.Shaun started at Standard in 2018 as an HVAC Install Foreman. Before joining the Standard Team, Shaun worked as an HVAC service technician for several years. Shaun is a graduate of MVCC. After earning an Associates in Air Conditioning and Refrigeration Technology in 2013 he became a NATE certified HVAC technician. He is excited to utilize his experience to provide assistance in his position as a BPI Certified EmPower Auditor. Shaun lives in New Hartford with his girlfriend Jillian and daughter Skylar. He enjoys spending time with his family, being outdoors and making improvements on his home.

Email Shaun: sdesmarais@standardinsulatingco.com

Bob Wetherbee - Energy Auditor / Quality Control

bob wetherbee standard insulating coBob joined Standard in 2013 as an Installer. In 2014, he became an Insulation Foreman. In 2018, Bob transitioned into the Energy Department. Bob lives in Westmoreland where he resides with his wife Carolyn. In his spare time, Bob enjoys spending time with his family, especially his grandson. He also enjoys golfing and fishing.

Email Bob: bwetherbee@standardinsulatingco.com

Todd Konifka - Quality Control

Todd joined the Standard team in May 2021. He has been in the construction industry for over 20 years, where he worked his way from a laborer to Project Manager. He completed his degree in Civil Engineering at SUNY Poly in 2013 and has held multiple Construction Estimator and Management positions since. He has been an active guardsman in the Air National Guard for over 15 years where he was an engineer for 12 years and is now a Pilot. Originally from the greater Albany area, Todd now lives with his wife and kids in Chittenango, NY. Outside of work, Todd is an avid outdoorsman and loves to adventure in the Adirondacks with his family.

Email Todd: tkonifka@standardinsulatingco.com

Logan Belfield - HVAC Quality Control / Trainer

Logan graduated from Waterville, NY, and started in the heating & cooling business full time in 2016, locally. He later moved to Nashville to design HVAC systems for a new construction company as a Field Superintendent/Quality Controller. He recently, moved back to join Standard's rapidly growing team and he is very excited about it. In his spare time, he enjoys golfing, boating, and being outside with his pups.

Email Logan: lbelfield@standardinsulatingco.com

Timothy Reath - Spray Foam Quality Control / Trainer

Tim joined the Standard Team in 2006 as an Insulation Helper for Commercial Projects. He quickly moved to a Foreman position at Commercial and Residential Projects. Tim is now Quality Control and the Spray Foam Trainer for Standard. Tim resides in Sauquoit with his fiancé and their two sons. He enjoys outdoor activities and working on home improvements.

Email Timothy: treath@standardinsulatingco.com

Olivia Hinman - Customer Experience Manager

Olivia has years of experience in not only Customer Service but Heating and Cooling Services as well prior to joining our team in 2020. Olivia is a Customer Service Representative who assists customers and sales associates in smoothly navigating the process for Insulation and/or Heating and Cooling Services. Olivia enjoys spending time outdoors with her two Great Danes.


Email Olivia: ohinman@standardinsulatingco.com

Erika Stalder - Customer Experience Manager

Erika joined the Standard Team in October of 2020. She grew in Deerfield, NY where she attended Whitesboro High School. Upon graduation, she began studying at SUNY Cortland where she received a bachelor's degree in Sport Management with a concentration in International Sport Management. After years in the service industry, she followed her passion for working with others. Erika joined us as a Customer Experience Manager, where she's excited to be a part of our growing team. Erika currently resides in Whitesboro, NY where she enjoys traveling and spending time with family, friends, and her dog Loki.

Email Erika: estalder@standardinsulatingco.com

Cristina Rondenelli - Customer Experience Manager

Cristina joined the Standard Team in 2020. She currently resides in Whitesboro, but grew up in Westmoreland. She graduated from Westmoreland High School, then continued her education at MVCC and SUNY Poly, for a bachelor’s in Communication Information Design concentrating in Marketing. During her free time, she loves to hang out with her family, friends, and dog, Tatum.

She also enjoys cooking, playing golf, and plays in a volleyball league. She also coaches volleyball. Cristina hopes to gain as much knowledge as possible to continue growing her career at Standard!

Email Cristina: crondenelli@standardinsulatingco.com

Allison Kent - Customer Experience Manager

Allison joined the Standard Team in November of 2020. She grew up in Syracuse, but moved to the area a few years ago after receiving a Bachelor’s Degree in Business.  She currently lives in Mohawk with her boyfriend, their dog, and three cats. She enjoys being outside and spending time with friends and family.

Email Allison: akent@standardinsulatingco.com

Nicole Caliguire – Customer Experience Manager

Nicole Caliguire – Customer Experience ManagerNicole grew up in Herkimer, NY and graduated from Mohawk Valley Community College earning her degree in Hotel Management. After spending a few years in management for Hilton Hotels, and upon the recommendation by a close friend, she decided it was time for a change. Nicole enjoys working and helping Standard’s customers and is very happy she made the career change! When not working, she loves spending time with family and friends, talking football, and being active outdoors with her two chocolate labs, Moose and Cooper.

Email Nicole: ncaliguire@standardinsulatingco.com